The International Society of Automation (ISA) launched its brand-new website, a state-of-the-art, customer- and member-centric portal that delivers a more personalized and satisfying experience in showcasing ISA’s products, services, resources and technical information.
Reflecting valuable input from ISA customers, members and partners and involving months of detailed planning and software development, the new isa.org is all-new from the ground up, outfitted with the most advanced technologies, tools, features and capabilities.
Behind the new website is a new association management system—similar in purpose to a for-profit company’s customer relationship management system—and a new learning management system that enables ISA’s training and certification customers to easily register for, participate in, and track progress of their professional development activities.
Improving ease of use are enhanced search and filtering capabilities site wide, a new design with mega-menus that allow users to browse three levels of content deep in the site by hovering over navigation buttons, and an easy, intuitive and fast check-out process for e-commerce.
“At its essence, the new ISA website is all about providing a more valuable, satisfying experience for everyone who visits,” says Jennifer Infantino, ISA’s Manager of Marketing, Communications, and Corporate Partnerships. “Our former website, while housing a tremendous amount of useful information, didn’t make it easy for our customers and members to quickly find what they needed or do what they wanted to do.
“We’ve designed the new isa.org so that—whether you are an ISA member, customer or partner, another automation industry professional, or a new visitor to the site—your individualized needs, preferences and expectations will be met…quickly and consistently.”
