Endress+Hauser Conducta has won the 'MX Award' for product innovation in the German 'Manufacturing Excellence' competition. The award ceremony was held in Berlin on 26 November 2010. The Manufacturing Excellence Award aims to strengthen and intensify production competitiveness by spreading best practice solutions. The focus is on identifying exemplary methods and concepts and their utilisation by other businesses. Under the slogan 'Identifying strengths - setting standards', the award seeks to promote the process of continuous improvement. Liquid analysis specialist Endress+Hauser Conducta won the 'MX Award' in the category product innovation, with the jury saying: "The company closely involves its customers in the product innovation process, relying on different bodies and customer parliaments. In product development, the parallel development of products and processes and the use of the platform strategy safeguard the efficient integration of new products into existing processes and their further development.” The regular development and launch of innovative products is the basis of every company's present and - above all - future success. The competition's product innovation category places the emphasis on methods and processes used in the development of new products and their transition to volume production. The evaluation also considers the business success of new products that the company has launched on the market in the course of the last three years. Modelled on the British 'MX Awards', the German business competition has been introduced in 2004. An independent jury composed of members of the scientific community and business practitioners selects the winners in the individual categories and the overall winner from a large number of candidates.
