drinktec 2013 innovation flow lounge-

drinktec is the leading trade fair for the beverage and liquid food industry. Manufacturers and suppliers from all over the world – global companies and SMEs alike – meet up here with all sizes of producers and retailers of beverages and liquid food products. At this event manufacturers present the latest technology for processing, filling, packaging and marketing all kinds of beverages and liquid food – raw materials and logistics solutions included. The themes of beverages marketing and packaging design round off the portfolio.

drinktec 2013, which takes place at the Messe München exhibition center in Munich, from September 16 to 20, 2013, is expected to attract over 1,400 exhibitors from over 70 countries and approximately 60,000 visitors from more than 170 countries.

Tips and ideas for innovative marketing and new business concepts – presented in a refreshingly different format. That´s what visitors to the Innovation Flow Lounge (IFL) at drinktec 2013 can look forward to. This new networking platform aims to get marketing experts and technology specialists engaging in closer dialog and to raise the profile of marketing themes in the beverages industry. It will help not only generate exciting new ideas for sales and products but also pave the way for their successful implementation.

Because herein lies the challenge: lack of communication is a common reason for the failure of product launches. Often the strategists with responsibility for marketing and technology within the company don´t find the right way to engage with each other. The Innovation Flow Lounge sets out to encourage that communication: In a range of "action modules" such as the IDEArena, the Talking Table and the 5-o´clock Theme, the focus will be on information, exchange and networking. On each of the four days of the Lounge a different theme is in the spotlight. All of which amounts to a guarantee that participants will be able to gather plenty of ideas, inspiration and contacts at the Innovation Flow Lounge.